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No. 011Society & Culture

The Richest Man Alive Is Not a Finish Line

Tomiwa Ayandele2 min read

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An aerial view of Lagos Island and Victoria Island: towers, a marina full of boats and the lagoon.
Lagos Island and Victoria Island. Photograph: Ayorinde Ogundele, via Wikimedia Commons (CC BY-SA 4.0).

There is a specific quiet that shows up in me whenever a headline announces someone has become the richest man alive. Not admiration. Closer to a flinch, the feeling of being handed a scoreboard I never agreed to play on.

For a day or two the name is everywhere. Podcasts dissect his morning routine. Threads break down his rules for success. Somewhere in the noise, a version of you starts asking quiet, unfair questions. What have I built. Why does the gap between where I am and where he is feel like personal failure instead of what it actually is, a category difference so large it barely deserves comparison.

That feeling is the product. Not the wealth itself, the feeling. Billionaire worship content exists because that flinch is profitable to trigger.

Here is what usually gets left out of the story. The rise to that level of wealth is rarely a straight line of talent and hard work. It is early capital that came from somewhere, often family or a first business that had room to fail without ending everything. It is timing, being early to a market before it got crowded or regulated. It is access, the kind of introductions most people never get invited into no matter how good their idea is. It is favours, quiet ones, the sort that never make it into a memoir. Sometimes it is genuine insight too, but that ingredient is almost never sufficient on its own.

What gets sold back to the public is a simplified version. Wake up early. Take risks. Never give up. All true in a narrow sense, and all completely insufficient as an explanation for controlling more wealth than entire nations. The simplified version survives because it is motivating and because it flatters the idea that outcomes are purely earned.

Less than 0.1 percent of the world will ever come close to that tier of wealth. Not comfortable. Not financially free. That tier, the Gates and Musk tier. When motivational content borrows that language and applies it to everyday ambition, it quietly asks millions of people to measure themselves against a statistical impossibility and then feel deficient when reality does not cooperate. That is not motivation. That is a lottery dressed up as meritocracy.

I am not saying ambition is bad, or that money does not matter. Financial comfort, security, taking care of the people you love, building something that outlasts you, all of that is worth wanting and reachable for a lot of people who put in the work and get a fair number of breaks.

What I am pushing back on is treating richest man alive as an aspirational tier rather than what it actually is, an extreme outlier shaped by forces far beyond discipline and grind. Holding that up as a north star makes normal, meaningful success feel small by comparison.

The richest man alive changes every few years. The work of building something honest and sustainable does not need a title to be worth doing.

This essay was first published on substack.com.

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